The popularity of podcasting as a media solution has created significant opportunities for those who are interested in how to grow your podcast audience. In fact, a large portion of podcast viewers make their selections based on which are the most popular podcasts available. Therefore, if you are interested in how to grow your podcast audience and have identified a segment of your target audience that is highly interested in your subject matter, you should identify this group and concentrate on communicating with this audience. Podcast audiences tend to be younger and more open to a new and innovative perspective on topical issues than traditional audiences.
Most people familiar with podcasting understand the concept of podcasts, but many do not have an intimate understanding of how to create and launch a podcast. There are two basic ways in which to podcast: through syndication and embedding. Podcasts that are syndicated will be shared throughout the internet by users who submit episodes as content. Embedding means that the podcast itself will be embedded within another media such as a website or a blog. Both of these strategies will have varying degrees of success depending on the desired impact and audience size that you are trying to create.
If you are not familiar with how to launch or grow your podcast audience, it is important to begin with an understanding of the different types of audiences that can be targeted through podcast distribution. This is also a good time to educate yourself about the economics of creating and distributing a podcast. Podcasts that are distributed free of charge have several distinct advantages. One advantage is that a podcast that is distributed for free has immediate viral capabilities. It is very easy for a podcast to become viral once it is released. Another advantage is that a podcast with a large audience has a higher likelihood of being picked up by other media sources which will increase the exposure of the podcast.
However, most podcasts generate significant revenue. Podcast listeners appreciate being offered something for nothing. Many listeners appreciate being offered a chance to download episodes for a small fee. As more people realize that a podcast can make money, new opportunities open up for those who have created podcasts and want to earn some money along the way. A number of ways exist for people who want to earn money from their podcast. Some of the more popular ways include:
How to Grow Your Podcast Audience – There are 8-week schedules that coincide with the seasons in which the shows occur. Most podcasts follow these popular scheduling systems. It is important to remember to add episodes to your list that corresponds with the particular season that your podcast is set to air at. For example, if you are releasing a podcast during the fall season, you would add new episodes to your list during the fall season. Likewise, if you are planning on releasing your podcast in winter, you would add the episodes to your list during wintertime.
Taking Your First Lesson – There are numerous ways to take an episode and turn it into a free course. Many times there is footage or other forms of information that can be added that will allow you to sell your audience on the concept of your podcast. If you are taking one of the popular lesson-planning courses, you can record your introductory lecture and use it as the basis of your first lesson. This is just one of the eight-week schedules that are noted by iTunes.
How to Grow Your Podcast Audience – Every time you release a new episode, you need to consider how you can generate an audience and keep them interested. The more you can provide to your potential listeners, the more likely they will be to listen to you through the rest of the week. A good way to build interest and keep listeners involved is to send out a press release announcing each new episode. If you can find a real news story that is related to your podcast, you can use this news story to explain the weekly episodes. People love to hear about current events, so feel free to give them something juicy to chew on every time you update your blog or podcast.
How to Grow Your Podcast Audience – Finally, you need to launch your new podcast and build your audience. As you mentioned before, you want to generate a buzz about your new program by launching it at various events around town and online. You can also submit your podcast to various directories. This is just a quick overview of the whole planning process, but hopefully it will help you as you create your own viral marketing system for your podcast. Good luck with whatever you decide to do!